Nicholas is a partner at BCUMEN advising BCUMEN’s work in branding. He has extensive experience in crafting brand messages and stories, managing digital penetration strategy and understanding the functional and emotional drivers of personas.
Nicholas has experience in both digital, eCommerce, and running programs building digital capabilities within organizations.
Combining both business strategy and branding, Nicholas applies his knowledge of global branding to both established and emerging businesses.
During his time off, Nicholas enjoys creating video stories and cycling, covering long distances in a single ride.
Area of Expertise
- Brand Identity System
- Video Immersion
- Online Activations
- Design Thinking