Food & Beverage

Sustainable Business Solution

Prominent and successful café, Lemon Lemon, from Shenzhen, China found itself looking to venture into the overseas market. BCUMEN recommended and supported its market penetration strategy into Singapore based on the local food scene and preferences, inclusive of its new product launch strategy, and infusing innovation into its existing products back home in Shenzhen.

At a Glance

1

new concept store

10

new products

Signature Story

Plot

Founded by three friends with a love for health, nature and fun, Lemon Lemon looked to expand into the international market under a new brand.

Conflict

Unfamiliar with the Singapore landscape, the owners contacted BCUMEN for services to bring their café from Shenzhen, China into Singapore. 

BCUMEN created a new brand along with its signature stories, brand identity and advised on new product launch strategy and infusing innovation into existing products to suit the local tastes based on market research. 

Resolution

Lemon Lemon will be opening their flagship store under a new brand in November 2018 including 10 new products specially crafted towards the Singapore taste. 

Visit www.lemonzee.asia to learn more about the creation of fresh lemon juices.

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